our PHILOSOPHY
our PHILOSOPHY
At PURE FUSION botanicals, it's the things we do differently that make us refreshingly different.
In formulating our range, we have embraced the following principles aimed to benefit your skin, your long-term wellbeing and your peace of mind.
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Absolutely zero. pure FUSION botanicals is proud to be a signer of the 'Compact for Safe Cosmetics'. Refer to our
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NO harmful/synthetic preservatives Most widely-used preservatives contain harmful chemicals that counteract any positive effect a product may have for your skin. Where required, we use a natural, effective preservative system of vanilla & almond extracts. This special formulation is more expensive than its chemical counterparts, however we didn't start out to make pure products only to contaminate them with harmful chemical preservatives. Other natural preservatives we use include Vitamin E & |
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We don't make you pay for plain water Nearly every skin care product on the market is made on a base of plain old water. Water is cheap, it's abundant and will usually comprise up to 80% of a product. Where applicable, we substitute the water component with nutrient-rich floral waters which play a beneficial role in the care of your skin. Our products are concentrated so you get more lasting benefits, not cheap 'quick fixes'. |
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We Realise Our Planet is the only one we're It's why we use recycled and recyclable packaging and adhere to energy efficient practices. It's why we source as many of our ingredients as possible from sustainable resources. It's why we don't use machines to do things that can be done by hand. And it's why we don't mind embracing eco-responsible changes to ensure our children & their children get to enjoy this beautiful planet long after we are gone. |